It's pretty rare to try on a new pair of jeans that fit – who honestly has those longs legs and small bottoms! Red Malt, a Chicago based start-up, aims to revolutionise the jeans industry with competitively priced, bespoke fit jeans.
We’ve been developing a new e-commerce website for a jean company from Chicago called Red Malt They take your measurements and make you a pair of custom-fit jeans! The concept for Red Malt began in 2011. The vision was to create quality custom-fit jeans. Our job at AJA Design was to begin developing a brand that would embody American manufacturing at its very best.
Instead of mass-producing generic jean patterns, Red Malt incorporates each customer’s measurements prior to manufacturing. This ensures that every pair of jeans produced at its factory is unique and made-to-order.
The e-commerce website is due to go live any day now, so we thought it was time to share with you the project. It was a hell of a challenge! Getting the right mix of creativity to represent and progress the brand, and practical functionality to ensure a positive visitor experience. We were particularly interested in evoking the right response from web visitors through well-considered copy. And combining this with graphics, typography and a suite of colours to represent ‘everything that is Red Malt’.
Our Top 5 considerations when we creating an e-commerce website: