Arnold Jones Associates are WordPress specialists offering a comprehensive setof digital services, including design and bespoke development, e-commerce, SEO, digital marketing and animation.
After years of web development employing various content management systems (CMS), such as Joomla, Drupal and even bespoke platforms, we believe the best at the moment is WordPress. It’s been around since 2003 and has evolved into an outstanding system. We now develop nearly all our websites with it because it offers so much flexibility and scalability, but it’s not just for our benefit, our clients love it too!
Why choose WordPress? Here are a few of the many reasons why you really should consider switching to a WordPress platform for your company’s website.
Digital design is a growing specialty in the field of graphic design – motion graphics, screenwriting, video editing, digital audio production and video production are all examples of digital design.
Within our design team, there is a complementary mix of inspirational creative design and ‘up to the minute’ digital media experience. We’ve created some great screen graphics:
There are so many benefits to online retail, most of them pretty obvious!
Let’s first define what online marketing is. Simple is always best: “online marketing is any effort to spread the word about your company that uses the internet to reach people. Basically, anything that you do online to get more eyeballs on you and grab people’s attention and, hopefully, at some point, get them to buy from you.
One way is PPC (pay-per-click), where you pay the search engine, such as as Google, each time a customer clicks on your website – you essentially buy visits. Google want you to be successful here and therefore promote your website up the page.
A lot goes into a successful PPC campaign: from researching and selecting the right keywords, to organising those keywords into campaigns and AD groups, to setting up PPC landing pages that are optimised for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks.
Google AdWords is the single most popular PPC advertising system in the world. AdWords operates on a pay-per-click model, in which you bid on keywords and pay for each click on your AD. Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.
Another way to promote your products and services online is through search engine optimisation (SEO) – activity that attempts to improve search engine rankings.
When you search for something online, Google displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.
SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites.
There a some simple steps to ensure Google ranks you well.
Touch, click, move, play, hear, watch, engage… the web allows us to interact with it digitally in interesting ways. Animation is one of the things on the web that adds a layer of interest or increases usability.
Animation within a website is nowadays very do-able, and it’s fun and user friendly – from full-screen moving images and background video to small hover effects and simple animations. Animation is now a most useful web design tool.
The historical obstacles of integrating animation into web interfaces has diminished, predominantly because of high-speed connections and the development of very clever design applications. You don’t need Flash for more complicated animations anymore. Today’s animations don’t bog down websites or web servers, making effects quick to load for users and with high-speed internet access animations don’t get stuck midway through.
Web animations are often saved as GIF, CSS, SVG, WebGL or video. They can be anything from a simple underline that appears when you hover over a word to a full-screen video or background image.
The art of successful and memorable animation is moderation. Small, simple animations are engaging and interesting; the user might not even think about their being an animation at all. Large-scale animations can be an interesting visual that pull you into the design. But if you start mixing up too many different moving effects, it can cause complete chaos.